Land Rover has announced the debut of the Land Rover LRX Hybrid black for North American at the New York Auto Show. As announced by Land Rover, that the Land Rover LRX Hybrid black was designed to highlight its suitability for contemporary personalization.

As its name, the Land Rover LRX Hybrid black using a 2.0-liter turbodiesel hybrid engine that emits around 120 g/km of CO2 and gets a fuel economy of 50 mpg.

 LAND ROVER BLACK AND SILVER LRX HYBRID CONCEPT

A striking black and silver version of Land Rover’s acclaimed LRX cross-coupe concept makes its North American debut at the New York International Auto Show after the original white LRX revealed earlier to widespread acclaim (at NAIAS, Detroit, in January).

Land Rover shows a new version of its LRX concept in New York at the New York International Auto Show - a desirable, premium and compact SUV which extends the definition of ‘breadth of capability’ Brand new, black and silver version of LRX designed to highlight the concept’s suitability for contemporary personalization
Conceived as capable of having a range of powertrains, including a 2.0-liter turbodiesel hybrid, with potential CO2 emissions of 120 g/km and U.S. fuel economy of 50 mpg
Demonstrates Land Rover’s commitment to sustainability – with new technologies, lightweight design and environmentally-responsible materials
A bold evolution of Land Rover design – but still unmistakably a Land Rover
Impeccable attention to detail and precision of execution underpin LRX’s premium credentials

“With its metallic black paintwork, silver roof and precisely detailed exterior features, the second version of the LRX concept is designed to show how well the vehicle can deliver a contemporary example of personalization,” says Gerry McGovern, Land Rover’s design director.

“The LRX concept already has an abundance of character, but you can tune the appearance to reflect a customer’s own personality and lifestyle. Clever use of color and subtle additional details enable the vehicle to be tailored to suit an individual’s style, without compromising the clean design of the LRX,” he adds.

No production plans have been confirmed yet for the LRX concept, and both versions will now be used to gauge public, retailer and media response to Land Rover’s cross-coupe concept, as well as its interesting new opportunities for vehicle personalization.

“We were hugely excited by the positive response that the original LRX concept generated when we showed it at the Detroit Show in January,” says Phil Popham, managing director of Land Rover. “But we’ve always seen scope for LRX to provide a whole showroom of different models, with a range of powertrains including hybrids and bio-fuel capable engines.”

Using lightweight material technologies, Land Rover has developed a series of bespoke features for the black and silver LRX that add to the vehicle’s individuality and flexibility. The removable carbon composite roof panel contrasts with the silver-colored roof, and has integral anchor points for fixing snowboards and other sports equipment. The sleek black roof bars provide another option for roof-top loads, and a compact step above the rear bumper provides for easy roof-top access. More carbon composite is used for the protective underbody plates at front and rear, while new, lightweight alloy wheels with unique-design tires signal purposefulness. And to protect the vehicle when the going gets tough - in either urban or off-road situations - there are smart, resilient moldings on bumpers and sills.

“The black and silver LRX shows a real world breadth of capability. Its all-terrain ability, extra protection and load-carrying versatility help emphasize that it’s an authentic Land Rover, while its compact dimensions, agile handling and efficient powertrain make it a practical proposition for everyday driving,” says Popham.

LAND ROVER LRX HYBRID CONCEPT - BOLD EVOLUTION

The LRX concept marks a bold evolution of Land Rover design, signaling the brand’s potential shift into new areas of the market, while remaining true to its core values. As the company celebrates its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions and U.S. fuel economy of 50 mpg (60 mpg, 4.7 l/100km on the European combined cycle).

“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Popham. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.

“LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.”

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