The Aston Martin Lagonda concept which was revealed at the 2009 Geneva Motor Show is a very different vehicle from the last Lagonda concept, the Lagonda Vignale, which was displayed way back 1993.

The Lagonda concept is designed to promote the return of the Lagonda name badge which Aston Martin is reviving.

Ultimately, Aston Martin hope Lagonda will have a presence in 100 global territories, vastly increasing the reach of the company and exposure to new customers. The brand will return to Russia, enter emerging markets in the Middle East, South America, India and China, as well as responding to demand from Europe, North America and the Far East.